Hi, I'm Rahul.

Somewhere between
automation and
storytelling,

I found my thing.

I started in finance, failed at a startup, made short films and corporate videos for a couple of years, and ended up in B2B marketing. None of it was planned. All of it shows up in what I build now.

See what I've been building → Read the latest →

Storytelling

Making strangers care about strangers in under two minutes.

Automation

Wiring Clay into Make into GPT at 1am because the feeling never gets old.

Where they meet — that's where I build.

Storytelling

Making strangers care about strangers in under two minutes.

Automation

Wiring Clay into Make into GPT at 1am because the feeling never gets old.

Where they meet — that's where I build.

The long way around

Most people in marketing studied marketing. I took a different route.

Seed

Backbone

Voice

Complete

Finance

Where I learned to think in systems and stop trusting gut feelings. Spreadsheets, risk models, and an obsession with structure that never left.

Entrepreneur

Co-founded an e-commerce company. Grew it on zero budget by being scrappy. Then it didn't work out. Walked away with an allergy to overthinking and a deep respect for just shipping the thing.

Filmmaker

Directed short films and produced corporate videos for a couple of years. Learned the skill that changed everything: how to make a stranger care about a stranger in under two minutes. Most of marketing is that same problem.

B2B Marketing

Where the weird career path suddenly made sense. Finance builds the systems. Startup failure makes me ship fast. The filmmaker refuses to make anything boring. And the tools finally caught up with what I'd been wanting to build.

Things I keep coming back to

Four ideas that shape how I think about every project, campaign, and late-night automation experiment.

The best prospects aren't in your CRM yet

People are not their LinkedIn profiles

If it looks like a mail merge, it is a mail merge

You already have more than you think

The parts that don't feel like work

The things I could talk about forever. The reason this doesn't feel like a job.

AI broke my sleep schedule

I'm up at 1am wiring Clay into Make.com into GPT to see if I can automate something nobody's automated before. Half the time it falls apart. When it works, that feeling is hard to explain.

Everybody touches the ball

Email alone? Ignorable. LinkedIn alone? Noise. But when someone sees your name three ways in one week and every touchpoint feels made for them, that's when the meeting gets booked.

B2B has a storytelling problem. I take it personally.

I learned how to make a stranger care about a stranger in under two minutes. Then I moved to B2B, where the most creative thing I saw was a new header font. Every product has a story. I refuse to skip it.

Everyone sees chaos in the tool stack. I see Legos.

Clay. Make. HubSpot. n8n. Apollo. Claude. GPT. The martech landscape is a mess. Every tool is a block. I snap them together into something a team of two can use to move like a team of twenty.

The build log

What I'm building, what's breaking, and what I'd do differently.

BUILDING IN PUBLIC BLOG

I built a pipeline that turns LinkedIn photos into personalised event invites

Mar 14 · 8 min read

FAILURES BLOG

My first real campaign flopped. This is what went wrong.

Mar 7 · 6 min read

FRAMEWORK GUIDE

The ABM teardown: how I'd market to 50 accounts with zero budget

Mar 10 · 12 min read

Read all posts → Browse guides →

The stack

Tools that survived my constant testing.

Orchestration & Enrichment

ClayApollo

CRM & Revenue Ops

HubSpot

Automation

Make.comn8n

AI & Intelligence

ClaudeChatGPTGPT-4o

Distribution & Outbound

WebflowLinkedInHeyReachSmartlead

Creative & Production

Adobe SuiteFigmaCanvaVideo

The person behind the systems

Part marketer, part filmmaker, part automation nerd.

I'm Rahul. Based in India. I build marketing systems, take them apart, and write about what I find inside.

I got here by way of finance, a failed startup, a couple of years shooting short films and corporate videos, and eventually B2B marketing. The finance brain builds systems. The startup failure made me allergic to waiting for perfect. The filmmaker won't let me make anything boring.

I'm obsessed with the space where automation meets storytelling. I think the most exciting work in marketing right now is in the gap between what AI tools can do and what most teams have figured out how to use them for. I live in that gap.

This site is my workshop with the doors open.

When I'm not building

I play basketball and I run. I'm not the tallest on the court but I'm the one who loves working hard. And when I'm not thinking about an AI workflow, I'm usually thinking about a story idea in my head and in my notes that I'll actually write in the future.

Rahul Tulsiani

B2B Marketer · Filmmaker · Builder

Somewhere between automation and storytelling,